What does MOQ mean?
MOQ is the minimum number of units a manufacturer will accept for a single style in one production run. In lingerie it is usually quoted per style, and sometimes per colourway, because each colour needs its own fabric dye lot and cutting. So a 100-pcs MOQ across two colours may mean 50 of each, or 100 of each, depending on the factory — always confirm which.
Why do factories set a MOQ?
A MOQ is not arbitrary. Every new style carries fixed costs that do not scale down: pattern grading, marker making, fabric and trim minimums from mills, machine setup, and a line changeover that stops other production. Spread those costs across 30 pieces and the per-unit price is uneconomic; spread them across a few hundred and the price becomes competitive. The MOQ is simply the volume at which the factory can run your style without losing money or quality.
Typical lingerie MOQ ranges
Industry figures are typical ranges for reference only and vary by factory, fabric and complexity.
How a low MOQ helps your business
A low MOQ is a risk-management tool. Instead of sinking your budget into 500 pieces of one untested style, you can run 100 pieces each of several styles, see what sells, and reorder the winners. That keeps cash free, reduces dead stock, and lets a new brand launch a real collection rather than a single bet. Lower MOQ negotiable for trial/repeat orders and stock styles.
Questions to ask before you commit
- Is the MOQ per style, per colour, or per size break?
- Does the MOQ change for repeat or trial orders?
- What is the sample cost and lead time before bulk?
- Are there price breaks at higher volumes?
Choosing the right production model matters as much as the number itself — compare your options as an OEM lingerie manufacturer engagement, a private-label programme, or wholesale supply. When you have a style in mind, send us the details and we will quote the exact MOQ and price.